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In 2021, Unbounce conducted a report on the performance of medical services landing pages and the conversion rates they generated. This report aimed to help healthcare providers understand the effectiveness of their online marketing efforts and make informed decisions to improve their online presence.
Conversion rate is a crucial metric for measuring the success of any website or landing page. It represents the percentage of visitors who complete a desired action, such as filling out a form, making a purchase, or booking an appointment.
Understanding this metric is crucial for healthcare providers, as it gives them valuable insight into how their website is performing and how they can improve it to serve their potential patients better.
According to the report, the average conversion rate for medical services landing pages was 3.6%. This means that, on average, if one out of every 30 visitors who visits a medical services landing page converts, the page is performing well.
Unfortunately, most healthcare service businesses don’t know this statistic. As a result, the importance of this vital marketing metric often goes overlooked. Yet, it can provide valuable insight into the performance of your website and how well it serves your visitors.
By understanding your conversion rate, you can clearly see how effective your online marketing efforts are and make informed decisions to improve your online presence.
For example, a high conversion rate means your website effectively captures visitor interest and converts them into appointments.
In contrast, a low conversion rate suggests that your calendar remains under booked and that website visitors that could have been appointments disappear (probably to interact with a competitor).
If you don’t know your conversion rate or would like to improve it, we can help you increase this metric. By working with us, you can gain a deeper understanding of your website’s effectiveness and learn how to improve your conversion rate and increase your monthly appointment volume.
So, don’t let your website’s performance go overlooked – reach out to us to learn how we can help you improve your conversion rate.
