Pure IV Texas is a leading US provider that through its network invests millions in PPC. They offer different IV infusions such as vitamins, electrolytes, antioxidants and others for the treatment of various symptoms, delivered at your location of choice.
The client was not running Google Ads before starting with Lifted Metrics. Here is a visual of the results to date.
We began with 2 search campaigns:, one Brand and one Generic. For the first month until the end of June, the CPL was $261.66 and the CR was not high enough at just 2.99%.
We started out with a manual CPC based bidding strategy with low bids. We and gradually increased or decreased them on keyword level depending on priority and performance in order to avoid overspending on non-performing keywords.
During this beginning stage, we also focused on optimizing the negative keywords in the account. Once we had initial traction, we were able to add more campaigns including a Performance Max campaign, and we started implementing smart bidding with target Cost Per Acquisition.
Through the various experiments conducted within our Optimization Engine (a 12-week sprint of marketing experiments) we decreased the Cost Per Lead by 43.3% for the month of August giving us a CPL of $151 and an increase of Conversion Rate to 9.59%.
We continued to optimize the existing campaigns and added display campaigns to the account in August. Below is a snapshot of the August results compared to June.
Main Metrics
Search Campaigns
Main Metrics
Search Campaigns
Sam Bird, Lifted Metrics Founder
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