All Seasons Roof is a UK-based company that offers excellent solutions for conservatory roofs.
The client had great success with Facebook Ads but Google Ads didn’t bring qualified leads at the desired Cost Per Lead (CPL). The desired CPL was £30. The desired lead volume was 10 a day or 300 a month.
Below you can see the results that the client had before they started working with Lifted Metrics
We started running ads in a couple of counties in the UK. The initial Cost Per Lead was about £45. However, with constant optimizations and Google Ads A/B testing the CPL was slowly going down to the desired £30 a lead. The client was happy with the direction we had and we were gradually adding additional campaigns targeting new counties. In the end, we ended up covering the entire UK (with the exception of some undesirable areas).
The client was happy to test new types of campaigns and strategies.
After about 5 months of optimizations, we reached the desired goal of 10 leads a day at £30 CPL.
The client wanted to know whether there were any options to get more leads. One year after the initial launch, we got 30 leads a day at £30 CPL. This was reached with the help of constant optimizations and controlled testing.
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