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Background:

All Seasons Roof is a UK-based company that offers excellent solutions for conservatory roofs. The client had great success with Facebook Ads but Google Ads didn’t bring qualified leads at the desired Cost Per Lead (CPL). The desired CPL was £30. The desired lead volume was 10 a day or 300 a month.

Below you can see the results that the client had before they started working with Lifted Metrics

Background:

Results:

We started running ads in a couple of counties in the UK. The initial Cost Per Lead was about £45. However, with constant optimizations and Google Ads A/B testing the CPL was slowly going down to the desired £30 a lead. The client was happy with the direction we had and we were gradually adding additional campaigns targeting new counties. In the end, we ended up covering the entire UK (with the exception of some undesirable areas). The client was happy to test new types of campaigns and strategies.

After about 5 months of optimizations, we reached the desired goal of 10 leads a day at £30 CPL.

The client wanted to know whether there were any options to get more leads. One year after the initial launch, we got 30 leads a day at £30 CPL. This was reached with the help of constant optimizations and controlled testing.

Results:
Results from search campaigns
result b

Strategy & Solutions:

  • The account structure was completely recreated from scratch. Good keyword research was conducted based on the best-performing keywords, and only the most relevant keywords were chosen.
  • All less relevant keywords were excluded to be tested separately in the future time. These new campaigns contained new responsive search ads with a lot of headline and description variations which allowed Google to test all possible ad combinations to identify the best-performing ones.
  • The account structure was based on single-themed ad groups that resulted in the highest ad quality which decreased CPC.
  • As well as Google Ads, 4-5 different landing page variants were created that ran simultaneously while being CRO optimized.
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Updated results (5 months later)

  • By running constant A/B tests in Google Ads and LP, we have been able to get the following results
Updated results (5 months later)
Results from search campaigns
Updated results (5 months later) b
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TESTIMONIAL

Client’s Say

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"Thanks to the continued cooperation of Lifted Metrics, the company is able to improve the flow of their lead generation efforts."
CMO, Research & Development Company
"Boosted the client's conversion rate, identified their best performing copy and keywords and consistently delivered qualified leads."
Acquisitions & Growth Manager, Real Estate Company
“Lifted Metrics has boosted the client's lead volume month on month, meeting their goals. The team leverages their industry knowledge into robust strategies”
Managing Director, Home Improvement Business
“Lifted Metrics successfully created effective campaign ads for the client within the budget, which resulted in more generated leads.”
COO, Provision Property Restoration
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