Simplify Your Marketing:
The 'Don't Make Me
Think' Principle
AUTHOR
- February 14, 2023
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AUTHOR
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There are a lot of fancy marketing concepts out there, technical terminology and sophisticated software. When you really boil everything down though, one mantra set’s the foundation of everything:
They know that they must scroll down the page to retrieve further info.
They know exactly why they should submit their details in your contact form and what will happen after they do.
They don’t have to think, the page is laid out in a way that removes any guesswork. All an individual is required to do is scroll and skim, flowing through the page effortlessly to arrive at a desired destination.
That’s what “don’t make me think” means
Most web pages aren’t that clear, often, the owners have their heads deep in their business and what they may think is obvious, might not make sense to a potential customer with little industry background.
It’s always great to have an outsider skim over your page/adverts before they go live, if they don’t get it at first glance then you need to put more effort into simplifying your copy.
If you have a page that isn’t converting well, assess it with some individuals outside of your industry and listen to their feedback. This simple practice could help you to make massive improvements on the effectiveness of your digital marketing
Discover how you can increase the conversion rate of your page and get more leads for less.
